Retail spaces are immersive brand experiences that increase sales and consumer engagement; they are more than just stores. Retail design companies like Leslie Saul & Associates are experts at building environments that are aesthetically pleasing, practical, and focused on the needs of the customer in order to strengthen brand identification and improve business performance.

When it comes to directing customers' attention and creating a store's mood, lighting is essential. Lighting is deliberately used by retail design firms to draw attention to important sections, set the mood, and improve the overall look.